New Market Study Published: Hair Care in China

The US continued its economic recovery in 2013 and there was some disparity between the relative successes of many consumers. High-income consumers were able to maintain their spending habits while many others looked for ways to reduce their monthly spending. The grocery market bears this out and the results were evident when studying the performance of various market segments. Grocery retailers in the US experienced significant polarisation as both upscale and economy retailers outpaced the overall performance.

Competitive Landscape

Wal-Mart Stores Inc remained the largest grocery retailer in the US with 25% value share of overall grocery retailers followed by Kroger Co with 8%. Wal-Mart's value sales grew by 2% in 2013 and the company continued to reduce its mass merchandising locations in order to increase the number of hypermarkets and a variety of smaller locations. Wal-Mart's smaller formats include Walmart Markets, Walmart Express stores and Walmart on Campus locations. These stores are all designed to serve locations that are not suitable for Walmart Supercenter locations.

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Industry Prospects

The most important factor driving growth over the forecast period will be the effects of segmentation on consumers. Affluent consumers will continue to look for unique offerings from grocery providers. Upscale offerings from delis, produce, seafood and meat offerings are expected to increase as consumers look to purchase local, organic and non-environmentally damaging foods. These foods are all premium items that command a higher price and draw more discerning customers. In order to attract the dollars of these consumers, retailers will have to continually differentiate themselves through other services and a higher level of service.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Grocery Retailers industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Grocery Retailers in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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