New Market Research Report: Baby and Child-Specific Products in Latvia

Baby and child-specific products registered positive growth during 2012, mainly due to the stabilisation of consumer purchasing power in Latvia and the country's rising birth rate. During the first 11 months of 2012, there were 18,140 children born in Latvia, a 4% increase on the corresponding period of 2011. In addition, higher real disposable income levels enabled many Latvian parents to increase their spending on more expensive beauty and personal care products for their children such as eco-cosmetics.

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Competitive Landscape

During 2012, Johnson & Johnson Inc was the leading supplier of baby and child-specific products in Latvia with a retail value share of 15%. The company's success can be attributed to its wide range of highly recognised baby and child-specific products under the Johnson's Baby brand. The brand's strong reputation and longstanding presence in Latvia continues to strengthen the company's leading position in baby and child-specific products in Latvia.

Industry Prospects

Baby and child-specific products in Latvia is expected to increase in constant value at a CAGR of 2% over the forecast period. Although Latvia's birth rate accelerated during 2012, the number of newborn babies in the country remains relatively low in comparison with the number during the period immediately preceding the onset of the global economic crisis. Moreover, due to the high levels of emigration among young Latvian people and the uncertain nature of government policies towards families with children, Latvia's birth rate remains subject to very slow growth, with slight declines on the cars for the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Latvia?
* What are the major brands in Latvia?
* What are the movements in unit prices across categories?

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- Baby and Child-Specific Products in Turkey