Competitive Landscape
Johnson & Johnson Dominicana CxA is the long-standing leader in baby and child-specific products. The company leads with a 45% share of retail value sales in 2013, thanks to its absolute dominance in baby and child-specific hair care, skin care and toiletries and leadership of nappy (diaper) rash treatments. The company has developed a very strong distribution force over many years, which it combines with effective through-the-line marketing campaigns.
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Industry Prospects
Baby and child-specific products has recovered from the difficult times during the review period. The category has overcome instability and years of retail value sales decline, and solid growth is expected in the forecast period. Baby wipes, nappy (diaper) rash treatments and other types of baby and child-specific products are much more appreciated by consumers across all socioeconomic strata. The anticipated rise in disposable income levels in the forecast period should help sales to grow steadily. Another expected trend is that the overwhelming dominance of Johnson & Johnson Dominicana should diminish, as new entrants and/or existing players introduce new products and/or develop adequate marketing activities to capitalise on an expanding category in beauty and personal care.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Baby Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby Care in Dominican Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Baby Care in Dominican Republic?
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