New Market Study Published: Colour Cosmetics in Latvia

Growth in colour cosmetics during 2012 was heavily influenced by the consistent increase in consumer purchasing power in Latvia towards the end of the review period. Encouraged by the more stable economic outlook, increasing numbers of Latvian women returned to the purchase of more expensive colour cosmetics, focusing particularly on items with natural ingredients which cause less harm to the skin. As a result, demand for eco-cosmetics experienced a revival during 2012.

Competitive Landscape

L'Oreal Baltic SIA was the leading player in colour cosmetics in Latvia during 2012 with a retail value share of 22%, followed by local producer Dzintars A/S with a 17% value share. The persistent success of L'Oreal in colour cosmetics in Latvia is mainly due to the fact that the company relies on its strong brand reputation and the high quality of its products. In addition, L'Oreal colour cosmetics are widely available throughout Latvia in the outlets of the country's chained beauty specialist retailers and major grocery retailers. The company's most popular brands in Latvia include L'Oreal Paris, Garnier, Maybelline New York and The Body Shop. L'Oreal launches new products on a regular basis.

Full Report Details at
- http://www.fastmr.com/prod/841380_colour_cosmetics_in_latvia.aspx?afid=301

Industry Prospects

Colour cosmetics in Latvia is expected to increase in constant value at a CAGR of 2% over the forecast period. With rising consumer purchasing power expected over the course of the forecast period, consumer the interest in new and more expensive colour cosmetics products is likely to increase. As a result, the share of premium colour cosmetics in the category is expected to increase over the course of the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Colour Cosmetics in Latvia?
* What are the major brands in Latvia?

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