Hair Care in Dominican Republic - New Market Study Published

The economic slowdown in 2013 exerted downward pressure on hair care as consumers rationalised their spending. However, resistance was high, since women in the Dominican Republic devote a lot of their time and money to taking care of their hair. Regardless of social class, they visit the hair salon at least once a week. As a consequence, the hair salon is among the three most frequented types of outlets in the country (along with small independent grocers and lottery outlets). Products for curly hair that claim to avoid frizzing and straighten hair are in continuous high demand. Most Dominican women are of African descent, and they have natural curly hair, but it is extremely rare to see women with hair that has not been straightened.

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Competitive Landscape

Hair care continues to be led by Distribuidora Corripio CxA, with a 32% share of retail value sales in 2013. The company is the distributor of most of Procter & Gamble's hair care brands, like Pantene and Head & Shoulders. The best-selling brand remains Unilever Caribe's Sedal.

Industry Prospects

Forecast data has been significantly restated vs last year's forecast (always in constant value terms). Last year's edition projected volatility, with a negative 2% review period CAGR surging into a forecast period CAGR of 4%. In this year's edition, a less steep rebound is anticipated: from a flat review period CAGR (and flat growth in 2013) to a positive 2% CAGR over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Dominican Republic market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Hair Care in Dominican Republic?
* What are the major brands in Dominican Republic?
* Which types of styling agents are most common?
* How are shampoos versus 2-in-1 products performing?

Reasons to Get this Report

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