Competitive Landscape
Bacardi Dominicana SA remained the leader in RTDs/high-strength premixes with a 16% volume share in 2013. After failing with RTDs like Bacardi Breezer, the company has developed the most popular high-strength premix in the market, Alize. With this brand, Bacardi controls 58% of high-strength premixes' volume.
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Industry Prospects
RTDs/high-strength premixes' volume will continue to decline over the forecast period to reach a -4% CAGR. There seems not to be bright prospects for RTDs that "look like RTDs" (that is, the RTDs that mimic beer, which is the traditional association of RTDs in Dominican consumers' minds). Many consumers consider them artificial and unauthentic. What could have viable perspectives are drinks that have their own unique personality and convey originality. Hence, brands like Alize and Fresita that have positioned a unique value proposition are likely to overcome the difficult environment brought by the 5-year tax reform. Apart from that, there seems to be only one favourable product trend and that is sangria. This trend is expected to continue over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the RTDs/High-Strength Premixes industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTDs/High-Strength Premixes industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTDs/High-Strength Premixes in Dominican Republic market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market volume shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTDs/High-Strength Premixes in Dominican Republic?
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