Sportswear in the Netherlands: New research report available at Fast Market Research

In 2013 there was no European or World Football Championship, or an Olympic Games. Additionally, the poor weather conditions during the first half of 2013 negatively affected the whole category, resulting in a decline of 2% in value terms in 2013. Consumers remained cautious in their spending and a sharp recovery in consumer confidence was not yet in sight at the end of the review period.

Competitive Landscape

Adidas was the overall leader in sportswear in 2013 with a 10% value share, and witnessed a slight share decline in favour of Nike. Adidas introduced a new technology in its online store: a virtual fitting room. With that, online shopping was made easier for the customer. In addition, the number of returns decreased as the customer found exactly the right size. Nike was ranked third and witnessed its value share increase to 3% in 2013 as it was very active on social networks and reinforced its direct-to-consumer presence.

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Industry Prospects

Sportswear is expected to post a negative value CAGR of 2% at constant 2013 prices over the forecast period as the uncertain economic outlook impedes growth in the category. Growth in low price and discounted sportswear is set to apply downward pressure on margins. There is evidence that the middle ground of sportswear could become increasingly squeezed, with consumers trading down to fast-fashion, while also trading up to so-called affordable luxury.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Netherlands market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sportswear in Netherlands?
* What are the major brands in Netherlands?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

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