Other Hot Drinks in Latvia - New Study Released

In 2014, health and wellness trend remained the key factor affecting other hot drinks in Latvia. A major part of the category is formed by other plant-based hot drinks. This category is mainly formed by chicory drinks, which are commonly consumed as an alternative to coffee or tea, especially during cold season. This trend could also be observed in chocolate-based flavoured powder drinks, as more products with value-added benefits such as vitamins and calcium are offered to Latvian consumers.

Competitive Landscape

In 2014, Galca maintained its leading position with a value share of 34% in other hot drinks. Galca is focused on chicory drinks and has long presence in Latvia in this segment. This focus allows the company to develop a wide product assortment, which is effectively combined with accessible pricing. Beside this, there are fewer other competitors within this category, which allows the company to succeed without stronger investments in advertising and other marketing activities.

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Industry Prospects

Over the forecast period, the health and wellness trend is expected to become even more important in other hot drinks. This trend is set to benefit by revealing new opportunities for the new and existing players. The health benefits and healthy lifestyle are expected to be emphasised more to attract consumers to the category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Other Hot Drinks industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Hot Drinks industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Hot Drinks in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Other Hot Drinks in Latvia?
* What are the major brands in Latvia?
* What is the growth potential of other hot drinks such as chocolate drinks, oat-based drinks, and yerba mate?
* What role does vending play in the hot chocolate drinks market?
* Have there been any key new hot drinks products, brand extensions, or other emerging trends in the past year?

Reasons to Get this Report

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