Recent Study: Juice in Latvia

In 2014, juice maintained its status as a healthy drink option in Latvia. Commonly, juice is bought by people as part of a healthy diet and is the preferred choice of soft drink among parents for their children. Moreover, major players have continued to develop this image with PR activities. As a result, improving purchasing power has been very beneficial to juice, as people searching for a healthy diet are more active when the general economic situation improves.

Competitive Landscape

Cido Grupa SIA maintained its leadership of juice with an off-trade value share of 39% in 2014. The company constantly updates its product assortment in accordance with trends. This commonly comes in the form of new packaging and new flavours as well as investment in promotional activities. All this allowed the company to sustain sales throughout the review period and benefit from the trends in 2014.

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Industry Prospects

Recovering purchasing power and an improving economic situation are set to be the major driving forces for juice in Latvia over the forecast period. Considering the fact that per capita consumption of juice has not recovered to precrisis levels, it is expected that consumers’ willingness to return to previous levels of juice consumption will perform as a strong locomotive for growth of the category. Besides this, the health and wellness trend will continue to increase, which is set to result in an increasing consumer base for juice.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fruit/Vegetable Juice industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fruit/Vegetable Juice industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fruit/Vegetable Juice in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fruit/Vegetable Juice in Latvia?
* What are the major brands in Latvia?
* What are the flavour trends in fruit juice and vegetable juice?
* What is the market share of smoothies in the 100% juice sector? Have there been any new product launches in the last year?

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