Wound Care in Latvia: New research report available at Fast Market Research

Positive economic growth positively affected consumer purchasing power, which resulted in higher demand for wound care products. In addition, higher disposable income led Latvian consumers to choose more sophisticated wound care products for their daily care. Products such as bandages containing herbal extracts were very much appreciated by consumers. Plasters with homeopathic effects also saw an increase in demand. People chose more frequently bandages that relieve pain through heating pads.

Competitive Landscape

During 2014, Laboratoires URGO SAS remained the leader within wound care in Latvia with a 29% value share. The company’s strong performance was due to its long presence in market and its well-established brand Urgo that is constantly updated with new products. It gained a loyal customer base; however, Laboratoires URGO SAS is slowly losing share to its competitors due to increasing advertising spending by the latter.

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Industry Prospects

Wound care in Latvia is expected to post a stable 1% value CAGR at constant 2014 prices over the forecast period to reach €3 million at the end of forecast period. The growth of wound care products will depend on value sales rather than volume sales, as people will look for more sophisticated products that will last longer and heal wounds faster. However, there will be a rebound effect of private label products that will lower the average unit price.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Latvia?
* What are the major brands in Latvia?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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