Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Latvia", published

Cough, cold and allergy (hay fever) remedies posted strong growth in Latvia in 2014. This was because consumer purchasing power was increasing, accompanied by higher disposable incomes. This enabled consumers to look for more advanced products and abandon combination products. Consumers also preferred products that could offer immediate results for dealing with illnesses.

Competitive Landscape

Novartis remained the leader within cough, cold and allergy (hay fever) remedies in Latvia in 2014 with 10% retail value share. Its success was because it has well-established, widely distributed and recognised brands like Theraflu, the advertising spend for which increased significantly in 2014. The second brand name is Otrivin for which it increased advertising budget even more, mainly for television; however, it also ran commercials in cinemas. Brands such as Tavegyl and Vibrocil also enjoyed consumer interest and were widely appreciated for their benefits. However, increasing advertising budget for all these brands was because the company is slowly losing value share to other players.

Full Report Details at
- http://www.fastmr.com/prod/972508_cough_cold_and_allergy_hay_fever_remedies_in.aspx?afid=301

Industry Prospects

Projected positive economic growth over the forecast period will improve consumer purchasing power, which will result in more frequent and sophisticated remedy purchases. It is expected that consumers will change their preferences from using combination products of cough, cold and allergy (hay fever) remedies to specifically related products since higher disposable incomes are expected. Products that contain substances such as acetaminophen, pseudoephedrine and dextromethorphan are expected to become available only via prescription from doctors over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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