Market Report, "Retail Tissue in Latvia", published

A healthy rebound in the economy drove value sales within retail tissue in Latvia in 2014 as consumers changed their habits of using small quantities of low quality products developed after the financial crisis. However, retail tissue products are usually considered staples, except for paper tableware, and experience smaller fluctuations during unpredictable times. Consumers chose higher quality products due to higher disposable incomes and increased the amount of paper tableware bought due to experience a higher comfort level and save time.

Competitive Landscape

Metsä Tissue Oyj led retail tissue with 19% of retail value sales in 2014. The company’s successful performance is explained by its brands, such as Fasana within paper tableware, Serla Towel and Lambi Paper within kitchen towels and Serla and Lambi within toilet paper. Although Metsä Tissue Oyj holds the top position only in toilet paper, its product enjoyed stable and growing demand in other categories. One of the key reasons for the company’s success is its aggressive style of television advertising. This creates higher consumer awareness of its products and fuels demand for Serla and Lambi products.

Full Report Details at
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Industry Prospects

It is predicted that retail tissue will post positive growth in retail constant value and volume terms over the forecast period due to consumers pursuing higher levels of comfort and living standards. Due to strengthening purchasing power and more active lifestyles, people will find it more convenient to use paper tableware products and kitchen towels instead of cloth products or dishes. However, higher future growth will be observed among smaller categories such as paper tableware or tissues, as the substantially larger and longer-established categories are already saturated and their products considered staples.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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