Nappies/Diapers/Pants in Finland - New Market Research Report

The birth rate that was increasing in 2009 started decreasing again in 2011, and this continues in 2014 and 2015. This had implications in volume demand for nappies/diapers/pants at the end of the review period. In addition to lower birth rates competition between brands and private label products further restrained the growth of nappies/diapers/pants.

Competitive Landscape

SCA Hygiene Products Oy Ab led sales accounting for a category value share of 49% in 2014, up slightly from the previous year. The company’s Libero brand is well known to parents. Within the Libero family of brands Libero Up & Go, Libero Comfort Fit and Libero Baby Soft were available in Finland at the end of the review period. Competition between SCA Hygiene Products Oy Ab and Procter & Gamble Finland Oy in second place was very intense. Procter & Gamble Finland Oy accounted for 29% of value sales in 2014, marginally down from 2013. The Pampers brands available in Finland were Pampers Easy Up, Pampers New Baby, Pampers Baby Dry and Pampers Active Fit.

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Industry Prospects

The nappies/diapers/pants category is predicted to see a CAGR of less than 1% in constant value terms over the forecast period. This modest growth in value is facilitated by some launches with new features. However, volume sales are expected to stagnate as the number of children aged under three is expected to decline moderately over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Finland?
* What are the major brands in Finland?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
* Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get this Report

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