"Cheese in Cameroon" Published

It is fair to say that cheese is not particularly popular in Cameroon. Most of the people who buy cheese are expatriates from European countries. Some brands, however, such as La Vache Qui Rit, have succeeded in immersing themselves into local consumption habits. However, most people still prefer butter, margarine, chocolate and honey as spread products. Cheese products, even spreadable ones, come far behind in terms of choice.

Competitive Landscape

Groupe Bel, the owner of the brand La Vache Qui Rit, is expected to lead cheese with a 58% value share in 2014, owing to its long presence in Cameroon, with some Cameroonians using cheese as a substitute for butter or margarine.

Industry Prospects

Cheese is still considered to be a product or treat for the elite. Cheese companies are expected to strive to change this perception, and position cheese products similar to standard spread products. This will partly account for the growth expected in the forecast period, with a value CAGR of 3% at constant 2014 prices.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Cameroon market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cheese in Cameroon?
* What are the major brands in Cameroon?
* Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
* Are consumers moving from unpackaged to packaged cheese?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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