Now Available: Gum in Cameroon

Adults enjoy chewing gum. This is evident from the growing number of brands trying to establish a presence in the country. Hollywood has long been the leading brand of adult or sugarised gum, but Mentos, Trident and Orbit are also now making strong forays in gum. Blow up by Arcor is a new brand which has gained a great deal of momentum in the country, to the detriment of Kola Tutti Frutti from Chocolaterie Confiserie du Cameroun (Chococam).

Competitive Landscape

Cadbury’s Hollywood brand is expected to lead gum in 2014, with a 21% value share. Cadbury has been introducing other Hollywood products at premium prices, from XAF400 to XAF1,200.

Industry Prospects

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The coming years are expected to see stable growth for gum. Brands such as Trident, Orbit and Mentos will continuously seek to be present in more markets. Hollywood is likely to remain the leading brand, but will face a stronger threat from the brands just mentioned. New brands are expected to emerge in bubble gum to try to appeal to children. Kola Tutti Frutti from Chocolaterie Confiserie du Cameroun (Chococam) might lose more share if Blow up from Arcor maintains or increases it sales growth in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Gum industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Gum industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Gum in Cameroon market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Gum in Cameroon?
* What are the major brands in Cameroon?
* How are more expensive "lifestyle" brands like Wrigley’s 5 performing?
* Are consumers in developed markets moving from sugarised to sugar-free gum?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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