"Bleach in Cameroon" is now available at Fast Market Research

Rising disposable income levels fuelled growth at the end of the review period, with consumers able to afford to buy more packaged bleach. Growth was thus fuelled by increasing usage of bleach among low-income groups and in rural areas. In addition, consumers became more likely to buy packaged bleach as incomes rose, rather than opting for unpackaged bleach purchased by weight.

Competitive Landscape

Colgate-Palmolive is the clear leader in bleach and accounted for over 39% value share in 2014 thanks to the strength of its La Croix brand. This brand enjoys a strong reputation for quality and benefits from widespread trust and awareness, in addition to a wide and consistent distribution reach. It is also produced within Cameroon, which enables the brand to offer high quality at lower prices in comparison to imported competitors. Colgate-Palmolive thus extended its lead marginally in the year, as rising disposable income levels enabled more consumers to trade up to La Croix.

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Industry Prospects

Bleach is expected to see sales growth intensify in the forecast period with a volume CAGR of over 2% and value CAGR at constant 2014 prices of 3%. The review period meanwhile saw less than 2% volume and value CAGR. Stronger growth will be thanks to rising disposable income levels, enabling low-income consumers to spend more on bleach. In addition, increasingly crowded and dusty cities will result in a growing focus on hygiene, with many households thus using bleach more frequently to disinfect surfaces. Bleach will remain a popular home care product in Cameroon thanks to its affordable price and versatility.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Cameroon market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bleach in Cameroon?
* What are the major brands in Cameroon?
* How did bleach sales perform during the economic downturn?

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