Cigars in Finland: New research report available at Fast Market Research

The overall consumption of tobacco products, including cigars and cigarillos, is in decline in Finland. However, due to the lower volume base, a more premium feel of the products and healthier image, the decline was less visible than it was for cigarettes. Cigar smoking in Finland is increasing in popularity and cigarillos in particular, is growing within overall tobacco. Cigarillos is a cheaper option compared to cigars and closer to cigarettes making it more attractive for people to try. The new tax in 2014 did not have a major effect on cigar and cigarillo consumption. The tax for cigars and cigarillos is nearly half of what it is for cigarettes and therefore the total increase in pricing is less significant. Furthermore, cigar smokers in general are less concerned over the price as cigars are seen as a luxury product. Many cigar consumers smoke cigars occasionally; for example for a party, and hence the price is less relevant for them.

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Competitive Landscape

In 2014, Scandinavian Tobacco Group remained as the leading player in cigars with 37% retail volume share. The dominating position of the company mainly stems from the success of its cigarillo brands such as Hofnar, Meester Henk, Van Kemp, Sigge and Meester Hans. Cigars excluding cigarillos is led by Corporación Habanos, accounting for 59% volume share in 2014 due to well-known and appreciated brands such as Montecristo, Cohiba, Romeo y Julieta and Partagás, amongst others.

Industry Prospects

A healthier image of the products, along with the premiumisation wave, will help to boost sales of cigars and contribute to a positive prediction of a 1% retail volume CAGR over the forecast period. On the other hand, further tightening of the legislation and tax on tobacco products in Finland will contribute towards an increase in value, with a CAGR of 4% at constant 2014 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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