Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Finland", published

Current value sales of cough, cold and allergy (hay fever) remedies grew by 1% in 2015. Antihistamines/allergy remedies remained by far the largest category, although it registered a 1% contraction in its value sales as the category continued to mature and sales were hampered by the ongoing economic downturn in the country.

Competitive Landscape

The leading player in cough, cold and allergy (hay fever) remedies was domestic operator Orion, which accounted for 18% of value sales in 2015. The company has a longstanding presence in the country and its brands are well known. It is especially strong in cough remedies with its popular Medipekt, Reodyn, Resilar and Recipect brands. Orion is a trusted medicinal company in Finland and has nationwide distribution, as well as prime shelf-positioning in chemists/pharmacies.

Industry Prospects

Value sales of cough, cold and allergy (hay fever) remedies are predicted to grow by a CAGR of 1% at constant 2015 prices over the forecast period. Maturity and high penetrations levels as well as price competition from the growing popularity of lower cost generics will be responsible for the slow growth. Albeit slowing down after steady review period growth, oral decongestants is predicted to see continued positive growth.

Full Report Details at
- http://www.fastmr.com/prod/1097824_cough_cold_allergy_hay_fever.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Finland?
* What are the major brands in Finland?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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