Audi UK, the German prestige car maker, makes broadcasting history on Monday 24 October 2005 with the official launch of the Audi Channel. The company is the first car manufacturer in the world to transmit its own dedicated digital television channel and holds the first ever self-promotional licence, granted by Ofcom, setting a precedent in broadcasting regulations.
Audi Channel, which will broadcast 24 hours a day, seven days a week on the Sky Digital platform (currently channel 259), is also the first brand-specific entertainment channel in Europe. Audi is essentially the first brand to go beyond advertiser-funded TV programmes.