Gift cards have evolved from the life-and-legwork saver of the last-minute shopper to the thoughtful gesture from the giver who knows the recipient’s favorite shops and eateries. Thanks in part to the efforts of Swipe It Technology, a Sharon, Massachusetts-based company offering both gift and loyalty card programs for small to medium sized retailers and restaurants, those consumers aren’t limited to monster chains like Target or Starbucks. In fact, with its revamped, e-Commerce-ready Web site, Swipe It Technology has made it even easier for the “little guy”, and the “mom and pop” independent store, to get in the gift card game and be successful.