RMS snags Mattress Firm account
Mattress Firm signed a five-year agreement with Fort Lauderdale-based RMS Networks to produce, distribute and manage all content for its new in-store television network.
[ClickPress, Tue Mar 14 2006] Mattress Firm signed a five-year agreement with Fort Lauderdale-based RMS Networks to produce, distribute and manage all content for its new in-store television network. The show called “Firm Network” will run nationwide. Customers will see and hear custom programming on how to select the right mattress, special promotions currently being offered, Mattress Firms’ price and comfort guarantees, or the company’s same day Red Carpet Delivery Service.
Steve Stanger, Mattress Firm’s COO, says the new in-store television network will also be used to enhance communications with store associates. With stores in 22 different markets around the country, the new TV network will enable Mattress Firm management to speak directly with associates through videotaped communication pieces that play before store hours, says Stanger.
Panasonic Corporate Systems Co. is supplying equipment including 42-inch plasma displays for the Firm Network. Through an affiliate, Panasonic will also provide Mattress Firm with financing for the ongoing maintenance of the network equipment over the five-year period.
About Mattress Firm
Mattress Firm, an affiliate of Sun Capital Partners Inc., is America’s preferred specialty mattress company and the No.1 retailer of top-of-the-line Sealy Mattress products. Founded in 1986 in Houston, TX, Mattress Firm today operates over 250 company-owned stores in 22 markets and supports a strong and experienced franchisee network of an additional 50 locations in 8 markets. Offering its customers a knowledgeable sales staff and competitive prices, Mattress Firm is rated a top ten leader in retail furniture and bedding sales by Furniture Today.
About RMS Networks, Inc.
Founded in 1996, RMS Networks, Inc. (“RMS”) is a narrowcast media company that successfully uses its custom programming content and proprietary technology to influence the purchasing decisions of millions of active consumers in targeted “away-from-home” environments. RMS’ “made-for-retail” television shows currently air in over 4,000 stores across the country. RMS’ programming is custom designed to generate a return on investment in each retail environment where it airs. These private television networks provide both retailers and advertisers with a measurable new medium that reaches consumers in the precise window when they are making their purchase decisions.