Lion Brand Yarn and Purple Tree Announce New National Knitting Program


Taking advantage of the explosive growth in the billion dollar knitting category, new program offers opportunities to teach, learn, and form local Knitting Clubs



[ClickPress, Sun May 14 2006] A rebirth in knitting has propelled the category from $450 million in 1995 to over $1 billion today. Women from all walks of life are getting together with other women to participate in sessions that are part creative, part social, therapeutic, and restorative. The interest in learning to knit is at an all time high, driving demand for qualified Instructors to share techniques and their love of the craft. Local Knitting Clubs are popping up all over the country with thousands of women looking to form their own clubs or join one in their area.

In response to this explosive demand, Lion Brand Yarn, the leading manufacturer of innovative knitting yarns for over a century, and Purple Tree, the premier direct selling company that helps women get back in touch with their creativity, have joined forces to offer a new, national program for knitters who are interested in being instructors:

Lion Knitting Instructor Program
Women interested in earning money while teaching others to knit will now have access to a turnkey solution for starting their own Knitting Instructor business. By accessing the www.lionknittingclub.com website and registering as an Instructor, participants will have access to exclusive projects geared towards the new knitter. The projects have all been designed specifically for a teaching environment by the experts at Lion Brand.

Instructors will also be able to take advantage of the Purple Tree web technology and tap into the extensive business building support and expertise that has made Purple Tree one of the fastest growing direct selling companies in North America. Instructors will manage their business and receive professional training and business advice from the experts at Purple Tree.

“When Purple Tree approached us about this opportunity, we were absolutely thrilled, “ explained Ilana Rabinowitz, Director of Consumer Marketing, Lion Brand Yarn Company. “We know that literally thousands of our newsletter subscribers are interested in either teaching knitting, or learning to knit, and now we have a way to help them do this.”

The Lion Knitting Instructor Program will begin accepting registrations beginning today.


About Lion Brand Yarn Company
The Lion Brand Yarn Company, is a 128-year-old entity and is America’s oldest hand knitting yarn company. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.

For more information about the Lion Brand Yarn Company, contact Ilana Rabinowitz at (201) 804-3999 or send email to Ilana@lionbrand.com

About Purple Tree
Purple Tree, Inc., a ground-breaking entry in the direct selling industry, began operating in the U.S. in November, 2004 and launched in Canada in October, 2005. The Tampa, Florida-based company markets a broad range of creative projects, including jewelry, memory/paper crafts, home décor, and more through home parties and clubs. Purple Tree is a part of the Blyth, Inc. family. Blyth, Inc., headquartered in Greenwich, Connecticut, designs, markets and distributes an extensive array of candles, home fragrance products, decorative accessories, seasonal decorations, and household convenience items. Blyth, Inc. is traded on the New York Stock Exchange, symbol BTH.

For more information about Purple Tree, contact Donna Green at (508) 732-2123, pr@purpletree.com, or visit www.purpletree.com.
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Company: Lion Brand Yarn


Contact Name: Ilana Rabinowitz

Contact Email: Ilana@lionbrand.com

Contact Phone: (201) 804-3999

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