My Payday Loan Adds RSS to Website

As technology driven cash advance company, My Payday Loan, continues to develop and offer additional benefits to its customers, the addition of an RSS (Really Simple Syndication) news feed to the site enables users to keep up to date with the latest developments of the payday loan business and the consumer finance industry in general.

Really Simple Syndication allows online users to subscribe to their choice of content sources from across the web. This is most frequently done through personalised home pages such as "My MSN" or "My Yahoo!" but is becoming more common across the net as people source content relevant to them.

A Yahoo! and Ipsos Insight survey in August 2005 showed that 13% of people accessing RSS content were using the aggregation service to keep informed about financial services. The weekly Payday Loans news service provides its customers and frequent web visitors with topical stories on UK consumer finance news including the continual increase in "hidden" bank charges. The inclusion of RSS on the My Payday Loan website means that the regular visitors to the loan news page can keep themselves up to date with releases as they arrive – keeping them ahead of the game with news on the payday loan industry and other forms of consumer finance.

Nick Auchincloss, Head of Corporate Development at My Payday Loan says, "As a company, My Payday Loan, strives to keep at the forefront of technology meaning we have more to deliver to our loyal customer base. We have found an increasing interest from our customers to keep up to date with loan news from the UK, especially when it outlines the benefits of using a payday loan as opposed to, say, unauthorised bank charges. We pride ourselves on transparency as a business and therefore want to give our customers access to relevant news when they’re making their next borrowing decision. More and more people are seeing short term lending as not only a credible but also a sensible alternative to other forms of borrowing and this is echoed in our news feeds. Using RSS allows our website users to keep up to date as more articles come out".
RSS users can access the regular updates from the My Payday Loan website by pasting the following URL into their RSS Reader and saving it as a bookmark:
http://www.mypaydayloan.co.uk/MYPAY.rss

Notes to editors:

Payday loans offers loans between £80 and £1000 (subject to status) repayable on the customer’s next payday. Payday loans are helpful to people to bridge unexpected financial shortfalls or provide additional funds from time to time as the need arises.

Applying for a payday loan could not be easier – anyone finding themselves caught unexpectedly short before payday just needs to go online to My Payday Loan and fill out the bespoke application form which is then automatically processed. The customer is immediately given an indication of whether or not they qualify for a loan and provisionally and for how much they would be approved. They are can then send the necessary documentation across quickly and, if approved, have their funds deposited the same day.

Existing customers have it even easier – in most cases they can complete loan renewals online, always helpful in the event they need that little extra cash.

My Payday Loan is a trading name of MEM Consumer Finance Ltd, a wholly owned subsidiary of MEM Capital plc.

For more information contact:

Kerry Thomas, Production Manager, MEM Consumer Finance Ltd
Telephone: +44 1869 357 891
Email: kerry.thomas@mem-cf.co.uk