British Airways offers new Executive Club incentives

For the first time, British Airways is offering customers flying on discount economy tickets the opportunity to earn Executive Club tier points to help them ascend the blue, silver and gold ranks of the airline's loyalty scheme.

The permanent change to the Executive Club follows a successful trial after members said such an improvement would be top of their wish list.

Ian Romanis, British Airways' head of loyalty, said: "We've been listening to our members and rolling out a host of new benefits for the British Airways Executive Club. This is the latest initiative and our customers tell us they're delighted we've made this change. It brings real value to members, allowing them to either move more easily up the tiers, or simply maintain their status, regardless of the type of ticket they're on".

The changes mean that Silver and Gold Executive Club members will find it simpler to maintain their status and the benefits associated with them, including access to 150 lounges worldwide, including British Airways' £60 million Galleries lounge complex at Terminal 5.

Customers in Euro Traveller (shorthaul economy) will receive five tier points while those in World Traveller (longhaul economy) will receive 15 tier points with every booking.

Other recent enhancements to the BA Executive Club scheme include the ability for Gold Card holders to book any route, cabin or date for double the cost of the standard redemption rate, provided they book 30 days or more in advance, and the capicity for blue members can make it to Silver, and Silvers can maintain their status by taking 50 flights.

No points are needed to become a blue member but 600 points or 50 flights with the airline are needed to become a silver member and then 1500 points are needed to be a gold member.

About British Airways / British Airways Holidays Ltd
British Airways Holidays Ltd. is a fully owned subsidiary of British Airways plc, which offers a range of destinations, hotels, car rental and experiences. With many money-saving special offers available; and the security of travelling with British Airways, British Airways Holidays Ltd can add peace of mind to holiday plans. Working very closely with colleagues at British Airways, British Airways Holidays constantly seeks to exceed customers' expectations, both in terms of the value for money and quality of the service provided.

About the BA Executive Club
The British Airways Executive Club has four million members, 1.7m of which are in the UK alone. Anyone who takes a BA flight can join the scheme and collect BA Miles, which are redeemable on flights and partner offers, as well as tier points which allow them to climb the ranks of the scheme and accrue the additional benefits associated with each level.

British Airways / British Airways Holidays Ltd PR contact:
Katja Cooper
01293 722107
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www.ba.com