Fuentek To Present Best Practices For Marketing University And Federal Lab Technologies
Laura A. Schoppe And Jack Spain Offer Advice On Technology Transfer Marketing
[ClickPress, Mon Sep 14 2009] Fuentek, LLC (www.fuentek.com), a consulting firm that provides intellectual property and technology management services, has announced that president Laura A. Schoppe and senior consultant Jack Spain will present a hands-on distance learning event for tech transfer organizations titled “Best Practices for Marketing University and Federal Lab Technology” on Tuesday, Sept. 29 from 1 p.m. to 2:30 p.m. Schoppe and Spain will offer perspectives on technology transfer marketing challenges and detailed strategies and takeaways, which can be used to create a consistent message with tangible results. This 90-minute audioconference will help attendees integrate critical marketing tasks into every workday and dramatically increase the number of technologies they successfully license and ultimately bring to the public.
Schoppe and Spain will discuss topics such as:
• Technology screening methodology: using a proactive filtering process to identify IP with the highest marketing potential
• Best practices and guidelines for performing background research and creating and executing your marketing plan
• Process improvement for marketing technologies: passive vs. active vs. reactive marketing
• Case study examples of successful social media campaigns, blogging strategies, effective Web site layouts and search engine optimization strategies
• Effective communication techniques with internal and external stakeholders
To register for the conference, call (239) 263-0605 or visit www.technologytransfertactics.com/content/audio/muflt/.
"Jack and I are excited to share our ideas on technology marketing,” said Schoppe. "Too many tech transfer organizations focus on patent protection and forget about marketing their innovations. This audioconference will demonstrate the value of a formal marketing plan to move technologies into the marketplace.”
About Laura A. Schoppe:
Laura A. Schoppe is president of Fuentek, LLC, a consulting firm she established in 2001 that provides intellectual property and technology management services with a specialization in technology commercialization. In her role as president, Laura is responsible for managing relationships as well as establishing strategic client plans and conducting training workshops for clients. She has an extensive background in all aspects of intellectual property management, particularly leading license negotiation activities from transition innovations to new products. She has led major technology transfer projects at leading universities and government agencies, and Fortune 500 companies have sought her advice on strategic planning related to their intellectual assets. Prior to establishing Fuentek, Laura spearheaded successful research for several defense contractors. Laura has been selected to speak at several national and international conferences and has published many papers and book chapters. In 2008 Laura was recognized as one of the Triangle’s top 25 businesswomen with Triangle Business Journal’s prestigious Women in Business Award for her exemplary leadership skills in the innovation category.
About Jack Spain:
Jack Spain is a senior consultant with Fuentek, a consulting firm that provides intellectual property and technology management services. Spain serves as Fuentek’s client lead for the NASA Ames Research Center, NASA Dryden Flight Research Center, NASA Kennedy Space Center, and the University of Illinois. He also provides strategic leadership for client intellectual property marketing initiatives. Prior to joining Fuentek as a technology transfer consultant in 2006, he held several key information technology and executive positions, including CEO and executive vice president of research for Experture, chief technologist for Progress Energy, vice president of professional services for SciQuest, and a series of IT leadership positions with GE Transportation. In addition to his current role with Fuentek, Spain is the president of Spain Technovative Solutions, a professional services firm providing consultation to entrepreneurial technology firms and information technology executives. He is also the author of The IT Leadership Pyramid, a book that describes essential leadership imperatives for leaders of information technology organizations in the 21st century.
About Fuentek, LLC:
Fuentek, LLC is a consulting firm that provides intellectual property and technology management services. With a specialization in technology commercialization, Fuentek works with a wide variety of clients to identify promising technologies and assist them in converting their ideas and inventions into marketable products. Drawing upon its unique combination of technical, business and commercialization expertise, the firm is the largest NASA contractor in North Carolina and has helped organizations around the world find the technology they need. Led by Laura A. Schoppe, a 2008 recipient of the prestigious Triangle Business Journal Women In Business award, Fuentek also offers training workshops, guidebooks and Web sites to help clients improve effectiveness in managing their intellectual property. DiversityBusiness.com has recognized Fuentek as a top women-owned, diversity-owned and small business in North Carolina for the past four consecutive years. The firm has received numerous awards for its work and most recently received an entrepreneurial Pinnacle Business Award from the Greater Raleigh Chamber of Commerce. For more information, please call (919) 249-0327 or visit Fuentek’s Web site at www.fuentek.com.
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