British Airways launches Club Europe packages online

British Airways has announced that booking a luxury holiday on ba.com has just got easier with the launch of Club Europe packages online, building upon its recently introduced dynamic packaging technology.

Since the DP launch, British Airways has taken on more than 600 luxury 5* hotels across Europe following increasing customer demand over the last few months. As well as existing customer favourites - such as the Kempinski Berlin and the Regina Baglioni in Rome - Europe has seen a spate of new luxury hotel openings: March 2009 launched the 1835 White Palm in Cannes boasting one of the most prestigious sea water thermal baths in the world. April 2009 marked the official opening of the first ever Sheraton Hotel in Prague; May 2009 saw the grand opening of The Augustine, part of the Rocco Forte collection, also in Prague. The Radisson Blu Resort & Spa in Dubrovnik Sun Gardens unveiled its stunning views of the Adriatic in July 2009. In October 2009, the stunning W in Barcelona opened its doors for the first time including a sleek rooftop bar and Spain's first Bliss Spa, closely followed by the anticipated opening of the stylish Mandarin Oriental Barcelona in December 2009.

As the top-end luxury holiday trend continues, the next W hotel opening is planned in St Petersburg and Shangri-La is looking at opening its first property in Paris.

Club Europe packages are available across the airline's short haul network including British Airways' top selling European cities for 2009: Rome, Barcelona and Prague.

Customers will still have the option to select flight and hotel only, but by using the new technology they can now easily create their own personalised luxurious European holiday package which can offer better prices than before while remaining reassuringly British Airways.

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Notes to Editors:

About British Airways / British Airways Holidays Ltd
British Airways Holidays Ltd. is a fully owned subsidiary of British Airways plc, which offers a range of destinations, hotels, car rental and experiences. With many money-saving special offers available; and the security of travelling with British Airways, British Airways Holidays Ltd can add peace of mind to holiday plans. Working very closely with colleagues at British Airways, British Airways Holidays constantly seeks to exceed customers' expectations, both in terms of the value for money and quality of the service provided.

British Airways / British Airways Holidays Ltd PR contact:
Charlotte Lawrence
Astral Towers
Betts Way
London Road
Crawley
RH10 9XA
01293 722107
www.ba.com