JAPANESE SPA TREATMENT MASKS ENTERING THE US
According to the NPD Group, sales last year in the beauty industry hit a new record of $8.2 billion, growing 4 percent from the year, driven by the demand for new anti-aging products.
[ClickPress, Sat Aug 12 2006] The market for anti-aging facial products specifically grew by 33 percent, to total $664 million since 2001. This means that one out of every three dollars spent in the prestige skincare market (excluding sets) was spent on an anti-aging facial product. One of the products leading this growth are Asian facial masks, popular in the Far East and now moving on to shelves in the US.
Traditional spa facial treatments are oily and require time and effort to prepare and clean up, a obstacle to everyday home use use which has kept them in high priced, specialist salons and spas. In Japan this lead to the development of sachet-packed, facial masks. Clean and disposable, their low cost has lead many in Asia to adopt them for daily use.
Japanese facial masks are precut and moistened in a solution usually of all-natural, anti-ageing nutrients. To apply a mask, users simply remove one from its airtight packaging, unfold it and gently put it on the skin. Ten to fifteen minutes later, the mask is removed and disposed. A spa-level treatment, in fifteen minutes..
The most popular brand for Japanese facial masks is SK II. With its patented Pitera, SK II facial masks are widley considered the most effective on the market.
Shiseido makes a sheet eye mask that intensively treats signs of aging such as dark circles, dullness and fine lines. It targets te area under the eyes and effectively reduces appearance of dark circles and dullness.
In 2006, Greenyarn, a Boston based company introduces "Moist+," an all-natural facial mask, on par with the leading brands but for as low as a third the price. Moist+ contains a anti-ageing nutrient mix of rose hip; marine collagen; hyaluronic acid; mulberry bark and matricaria extracts; to moisturize skin and make it more radiant.
I find the texture, tone and age of my skin has improved. Says Charlotte Chiu, a facial mask user. I am 32 and my skin age is about 24. My pores are also reduced and I don't need to go for a facial as often.
There are many facial masks on the market and prices range from as low as $1 to $21 per mask. Choosing a mask is not easy, and you usually get what you pay for.
The cheapest masks contain just water with fragrances, they don't do anything after you take them off. Says Robin Low, CEO of Greenyarn. Don't expect miracles though a good facial mask will need about a month before the tissue repair and rejuvenation starts to show.
Facial masks can be used year round. In hot weather, a good mask will remove excess oils, preventing acnes and pimples. In cold, dry weather, they moisturize the skin keeping it tight against wrinkles and fine lines.
Greenyarn is a nanotechnology company that develops advanced materials for consumers seeking eco-friendly alternatives to conventional fabrics. Greenyarn is based in Boston, Massachusetts. You can visit Greenyarn's website at www.greenyarn.com. If you are interested in Eco-fabric or Greenyarn products, fe