A Unique Viral Advertising Service Is Opening Itself Up To The Public For Only 4 Days

Instant Buzz is a viral ad exchange service that was created by a very young internet marketer, Mike Chen. It was launched in November 2004 and with the help of Mark Joyner, the best-selling author of Mind Control Marketing, it achieved huge success in a very short period of time. In only two months, Instant Buzz broke into the sub-1000 in its Alexa ranking.

In March 2005, Mike Chen made a decision to sell Instant Buzz because he wanted to go to college. He said that he "came to realize firsthand that focusing only on money will eventually lead to an empty life." Instant Buzz was then bought by Mike Filsaime, the owner of several b2b services, including PayDotCom.com.

As a viral ad exchange service, Instant Buzz has three advertising formats, namely the bar ads, the mailspace ads and the hyperspace ads. Each of them uses three different "internet real estates," i.e. browsers, emails, and web pages, and they work just like any ad exchange, where in return for showing other members' ads, a member will get credits to show his or her ads. They are also viral in the sense that a member will also earn credits when his or her downlines show other members' ads.

What made Instant Buzz unique is the way it integrates itself into people’s "natural internet behavior." For example, to generate credits in the bar ads, which is a text link ad that appears in Instant Buzz toolbar, advertisers only need to surf as they normally would, e.g. to Google, to their favorite websites and forums, etc., and every time their browsers reloaded, they will earn credits that can be used to show their ads.

The bar ads and the mailspace ads also overcome the shortcoming found in banner exchanges, text ad exchanges or any kind of pop up exchanges, where advertisers need to have traffic first to generate the ad impressions. In the bar ads and the mailspace ads, advertisers do not need to have initial traffic to generate the ad impressions.

But, just like everything else in this world, Instant Buzz also has some shortcomings. One of them is the "peer to peer" nature of the bar ads, which limits its reach only to Instant Buzz members. This means that advertisers can only get targeted audiences if they are promoting business or webmaster products or services or business opportunities, because it is obvious that all Instant Buzz members are marketers.

Normally, participation in Instant Buzz is by invitation only, but they are opening it up to the public from May 31st to the 3rd of June 2005. This might be a good time for advertisers to try this unique viral ad exchange service. To learn more about Instant Buzz, visit: http://www.webtrafficideas.com/instantbuzz

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