MEC Labs Offers Marketers Step-by-Step Instructions for Presenting Online Testing Program Benefits t Gives Detailed Guide to “Making a Case For Online Testing”

[ClickPress, Wed Sep 13 2006] While marketers understand that online testing programs can yield a dramatic increase in revenue, many find proving their case to senior management is as difficult as persuading a suspicious jury. (MEC) will provide a guide, complete with examples and tools, to help marketers build a case for testing programs in its next Web clinic, “The MEC Guide to Presenting Your Case for Testing.” The 60-minute teleconference will be held Wednesday, September 20, 2006 at 4:00 p.m. (ET) and is offered to interested parties free of charge, with prior registration requested.

“Case studies and other published data prove that testing programs will provide additional revenue and a more focused online campaign strategy for large and medium-sized companies,” said Nick Usborne, senior editor at MEC. “Our presentation is focused on giving marketers tools, templates and guidance for convincing management to invest the time and money needed to create an online testing program.”

During the teleconference, participants will learn how to build a compelling customized presentation using proven data, methodologies and formulae.

Those interested in attending the free clinic can register at

MarketingExperiments.Com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit

Company: MEC Labs

Contact Name: Maura Lansford

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Contact Phone: 801-523-3730

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