Gap Adventures Invites Australian travellers to ‘Create Your Own Adventure’

Gap Adventures, provider of life-changing travel experiences, is inviting passionate Australian globetrotters to let their imaginations run wild for its major new travel initiative called ‘Create Your Own Adventure.’
The major interactive online travel project encourages people from all walks of life to submit an itinerary for the tour of their dreams, virtually anywhere in the world, virtually any way they want.

The grand prize winning entry—determined through public online polling and input from a prestigious panel of judges —will be featured in the Gap Adventures worldwide brochure in 2011.

The nine-person panel includes Lonely Planet co-founder Tony Wheeler, filmmaker and adventurer Céline Cousteau—the granddaughter of iconic explorer Jacques Cousteau—Zappos CEO Tony Hsieh, National Geographic Adventure editor-in-chief John Rasmus, explorer and BBC presenter Benedict Allen, Outside executive editor Mike Roberts, adventurer Alastair Humphreys, polar explorer and author Tom Avery, and Gap Adventures’ own Bruce Poon Tip.

"Create Your Own Adventure is an exciting way for Australian travellers to build their dream itinerary and share this unforgettable customised trip with the rest of the world," says Gap Adventures Founder Bruce Poon Tip. "One of our company’s core values is to create happiness and community the world over, and I can’t think of a better way of doing that than by unlocking the creativity of so many people."

Inspired adventure seekers can log on to: www.createyourownadventure.com and use the customized itinerary engine to select up to three countries to include as part of their trip, a name and duration for the tour and a selection of highlights and activities. They will then be asked to provide a summary of why they believe theirs is a fantastic adventure like none other. Deadline for submission is March 31, 2010.

The creator of the winning tour will have the opportunity to experience their once in a lifetime adventure along with two lucky friends, and enjoy a host of other exciting prizes to enhance their experience including electronics, clothing, footwear and travel guides. The grand prize package is worth over $15,000 and the total prize pool is worth over $40,000. In addition, five other participants from around the world will be chosen through a draw to join the grand prize winner and guests on this inaugural trip. The winner will be announced in May 25, 2010.

About Gap Adventures
Gap Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travellers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure – people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, Gap Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit www.gapadventures.com and www.planeterra.org

Contact:
Paul Manser
Mulberry Marketing Communications
Southbank, Victoria
+61 (0)3 9626 2423
pmanser@mulberrymc.com
http://www.mulberrymc.com