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“China Ready Company” author to speak at Chicago World Trade Center conference

“Keys to Unlocking China’s Potential” to be discussed at fourth annual China business conference at Kellogg School of Management

[ClickPress, Mon Oct 16 2006] Steven Ganster, managing director of Technomic Asia, an international market consultancy specializing in China strategies for U.S. companies, will discuss “Keys to Unlocking China’s Potential” at the fourth annual “China: Promise to Profits” event sponsored by the World Trade Center of Chicago.

The conference is designed to educate small and midsize businesses about the Chinese business environment and how they might take part in the huge growth opportunity China presents. The event will help presidents, CEOs and other senior managers understand the balance between opportunities and threats with insight from veterans of the China marketplace.

“Large Fortune 500 companies having been looking toward and working in China for some time, but small and midsize businesses have some of the strongest potential for success there,” said Ganster, who is also the author of “The China Ready Company,” a book about determining “China readiness.” “Every business needs a China strategy, even if that strategy is ‘no’ or ‘not now.’ It all starts with understanding your threats and opportunities in China and your true motivations for working there.”

The event, which is also sponsored by the Chicagoland Chamber of Commerce and TradeRoots: the U.S. Chamber of Commerce, features other prominent speakers, including Neil F. Hartigan, chairman of the World Trade Center, and Xu Jinzhong, Chinese consulate general in Chicago. Northwestern University’s Kellogg School of Management downtown Chicago campus plays host for the conference, which will takes place Oct. 19 from 7:30 a.m. to 6 p.m. Visit for more information and a registration form for “China: Promise to Profits IV.”

About Technomic Asia
Technomic Asia is a strategic consultancy with more than 20 years of experience helping clients plan and execute Asian growth strategies. Technomic Asia assists companies in entering the Asian market or in expanding their business by providing critical market insight, an understanding of business potential and assistance in designing the optimum strategy for success. Technomic Asia’s Steven Ganster and Kent Kedl are co-authors of “The China Ready Company,” a book that details the formation of a successful China strategy. (
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Company: Technomic Asia
Contact Name: Michael Keliher
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Contact Phone: 651-695-0174
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