British Airways Holidays launches revitalised website

The site has been updated by Agency.com to create a more vibrant and functional site and deliver a smooth customer experience.

Within the site, the new designs aim to fully engage existing customers of ba.com by offering better usability, improved navigation, sign-posting and a more inspirational design. By enhancing the existing format and making the imagery more emotive, the site improvements endeavour to trigger the consumers’ imagination and fuel their desire for the holiday destinations being offered by British Airways.

Jayne O’Brien, Head of UK&I Marketing for British Airways commented: "We are delighted to be launching a more emotional site with improved navigation to aid our customers to begin their journey to their British Airways Holidays destination."

Agency.com is the interactive agency of record for British Airways.