Sun Protection that does not wear off!

As a result of a new licensing deal recently struck between Studio Licensing Inc. of Markham and SunSmart Inc., SunSmart’s 2005 lines of children’s UV protective clothing will feature the highly popular Dora the Explorer and Spongebob Squarepants characters.

"Dora and Spongebob are two of the most recognized and desired cartoon characters amongst children," stated Joanne Speight, owner of SunSmart Inc. "Adding their likenesses to our already fun line of UV protective clothing will ensure that SunSmart kids will be both safe and stylish this summer".

SunSmart brand UV protective clothing lets kids be kids by allowing them to play in the sun while helping to protect them from harmful UVA and UVB rays. SunSmart clothes also feature a UV sun intensity indicator that provides parents with near instantaneous guidance on the SPF value of sunscreen required.

"This partnership is a logical extension of our existing partnership with Ombrelle suncare skin products," continued Speight. "Our Put on Protection sun care education program is receiving good coverage in the media, and Dora and Sponge Bob will definitely help us increase both sales of our product and awareness of the need for sun protection."

SunSmart Inc. is a Toronto-based designer and manufacturer of UV protective clothing and accessories for babies, kids and youth. With products suitable for everyone from newborns through to teenagers, SunSmart clothing will ensure kids are safe from the sun this summer. SunSmart products are sold through department stores and better children’s clothing stores.


Joanne Speight,President, SunSmart, Direct# 416.822.5772