Midnight Pass Joins APPMA

Midnight Pass, providers of innovative and exclusive pet products to thousands of customers worldwide, has recently become a member of the American Pet Products Manufacturing Association, Inc. (APPMA) located in Greenwich, CT.

Midnight Pass is a direct marketer and online retailer with corporate headquarters in Marshfield, Mass. APPMA is the leading not-for-profit world wide trade association made up of over 900 pet product manufacturers, their representatives, importers and suppliers. Membership consists of a diverse group representing both large corporations and growing business enterprises worldwide. APPMA's mission is to promote, develop and advance pet ownership in the pet products industry and to provide the services necessary to help its members prosper.

Midnight Pass will be exhibiting and introducing new products at the APPMA Global Pet Expo at the Orange County Convention Center in Orlando, FL during February 22-24, 2007.

"Midnight Pass has joined this leading non-profit trade association for pet product manufacturers and importers for several reasons", said Brad White, founder and president of Midnight Pass Inc. "The company will enjoy better international distribution contacts and greater buying power of benefits and services. Midnight Pass will also have the advantage of additional patent and trademark counsel sources as well as import and export distribution assistance."

Market research, which includes data on consumer demand for certain pet products, is available to APPMA members and use of it will better enable Midnight Pass to maintain their competitiveness in a fast growing global marketplace.

White stated, "Ultimately, we’ll be better able to serve both our domestic and international customers with better designed products delivered in a faster and more efficient manner."

Timeless, Innovative Products for Pets and People
MidnightPass.com has created several new lines, specifically the Pet Cruisers, Pet Murphy Bed and Wicker Cruiser lines and has shipped over 100,000 Kittywalk® units worldwide. Midnight Pass has speedy same day shipping from both coasts and has 24/7 toll free customer service, ordering and an online catalog at www.MidnightPass.com.

In addition to exclusive pet products, MidnightPass.com also offers consumer products for recreation and family fun such as the BlackBurn Double edged Tennis Racquet and the My First Golf set for kids as well as products for the home, office garden and many other useful items.

The line is varied, and the quality is excellent. With same day shipping, satisfaction guaranteed and informative customer service reps always available, Midnight Pass is bound to please.

Award Winning Service and Products
No stranger to the limelight, White and Midnight Pass have won numerous awards since 1998 for excellent customer service, product innovation, high standards of excellence as well as the coveted "Top Service" award by YAHOO online shopping.

The company recently won five Editors Choice awards from Cat Fancy Magazine and Pet Business in 2003, 2005 and 2006 and many Midnight Pass products have been highlighted recently on the NBC Today Show, ABC Good Morning America, CBS Evening news, and CNBC and CNN television networks as well as SKYMALL®, Hammacher Schlemmer, Plow and Hearth, Wired, Maxim, Bloomberg, Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life, LL Bean magazines and The Wall Street Journal.

About MidnightPass.com
Headquartered in Massachusetts, with additional warehouse/ distribution centers in California, Midnight Pass is a direct marketer and online retailer that has grown by leaps and bounds since its inception in 1998.

Founder Brad White, formerly the Director of Business Development at Sharper Image, envisioned something new by running his own high quality direct marketing business of products that make sense. White has taken years of product know-how and created a service that offers easy access to a wide range of innovative products and excellent customer service. So far he’s been right. With a unique product line that can't be found in most department stores, Midnight Pass offers one-of-a-kind specialty gifts and accessories for pets, home, office, garden, recreation and travel that can be viewed and purchased online at www.MidnightPass.com or by calling toll free (877) 844-GIFT (4438).