Emirates recognised as global conservation pioneer

Emirates' long term commitment to sustainability and the environment through its hotels and resorts portfolio has been rewarded with one of the most prestigious global awards in the travel and tourism industry.

Emirates Hotels & Resorts was honoured with the Conservation Award at the 2010 World Travel & Tourism Council’s (WTTC) Global Summit, held this year in Beijing. The Tourism for Tomorrow Awards are the WTTC’s highest-profile global accolade, recognising best practices in sustainable tourism development, conservation and bio-diversity protection.

Within the Emirates Group, Emirates Hotels & Resorts (EH&R) portfolio encompasses three major conservation projects spread across three continents:  Al Maha Desert Resort & Spa in Dubai, Wolgan Valley Resort & Spa in Australia and the forthcoming Cap Ternay Resort & Spa in the Seychelles.

Hans Haensel, Divisional Senior Vice President, Emirates Destination & Leisure Management stated: "We are extremely proud to receive this award; it is real recognition for over ten years of valuable work at Al Maha, and more recently at Wolgan Valley, Australia, which has led to the creation of new wildlife sanctuaries, conservation reserves and the protection of endangered species in Dubai."

Jean-Claude Baumgarten, President & CEO of WTTC said: "The Conservation Award, is one of four award categories, and is awarded to hotels and tourism organisations which have demonstrated that their tourism developments and operations have directly contributed to conservation of natural habitats, biodiversity, and wildlife protection. Emirates Hotels & Resorts is a pioneer in this space and has also clearly demonstrated this through its commitment to sustainable development practices which are also directly linked to the economic well-being of local people and support cultural heritage across all their properties."

Emirates' first resort, Al Maha Desert Spa & Resort in Dubai, was designed and built following the principles of environmentally sustainable development. The experience and the technology advances contributed to even greater efficiency, which has continued at the recently opened Wolgan Valley Resort & Spa in Australia, which is the first hotel in the world to be certified carbon neutral by an internationally accredited organisation.

Ongoing collaborative research is also in place at each destination, and these efforts have been acknowledged by such organisations as UNEP (United Nations Environment Programme), IUCN (International Union for Conservation of Nature) and the World Heritage Committee.  

Engineering and innovative design have allowed Emirates Hotels & Resorts to improve energy consumption, reducing carbon footprint, and great architectural efforts are made to represent significant historic local features in each destination. Through guided experiences guests are completely exposed to the history, habitat, wildlife, and natural heritage of each destination; as well as Emirates’ own conservation work, in a meaningful, well documented, manner.

"Our greatest wish is that the global hotel industry makes the changes necessary to protect the natural and historic environments which have attracted travellers for decades. It is only with a commitment to protect our naturally beautiful locations across the world, such as Al Maha and Wolgan Valley, that our industry can continue to grow and thrive," concluded Mr. Haensel.

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About WTTC
The World Travel & Tourism Council (WTTC) is the forum for business leaders in the industry. With the Chairs and Chief Executives of the 100 foremost Travel & Tourism companies in the world as its Members, WTTC works to raise awareness of its economic contribution. Today, the industry employs approximately 235 million people and generates over 9% of world GDP.

About Emirates Hotels & Resorts
Emirates Hotels & Resorts is Emirates Airline's premier hospitality management division comprising a growing portfolio of award-winning luxury conservation resorts and lifestyle Spas, offering a number of unique holiday experiences including safaris in Australia and camel trekking in Dubai.

Global media contact:
Chiara Sarzi Amade
Emirates Corporate Communications
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