Superbreak announces 'London for Less' promotion

Superbreak, the weekend break specialist, has announced its 2 night 'London for Less' promotion for those looking to make their money go further in the capital this summer.

With expected budget cuts on the horizon, the tour operator has announced its London for Less promotion as a way for customers to explore the capital this summer without having to break the bank. Customers have a choice from ten free bonus items including free exhibition tours at Shakespeare's Globe theatre, gruesome tales at the London Bridge Experience and dining with the stars at Planet Hollywood. The range of tours and tickets for 2010 are synonymous with Superbreak's expanding short break package range.

New to the program this year is the Hi-Life Diners Club card, which allows customers 2 meals for the price of 1 at a range of eateries across the UK, including Michelin listed establishments. As always, customers can customise their break by choosing from a range of 100 hotels right across the capital, making their break affordable however tight the budget.

London is Superbreak's best selling destination with hundreds of thousands of customers travelling with them every year. The company expects the free 'London for Less' bonus tours, tickets and passes to be a popular addition for couples and families seeking to make the most of their London short break this summer.

Director of Marketing at Superbreak, Will Dunnett, said: "Here at Superbreak, we constantly strive to provide the best deals and value for money for our customers. With the looming budget cuts expected to hit before the summer months, we recognise that price will continue to be at the forefront of customers' minds. Our 'London for Less' promotion will give customers the opportunity to experience London for a little less this summer."

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking cheap weekend breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller including Manchester hotels and hotels in Brighton. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure. With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Lourdes and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
York
YO31 7RE
(01904) 436043
www.superbreak.com