Koohiji Group praised by boy runners coach

Budhia Singh's coach Biranchi Das says NRI’s have shown more concern for India’s marathon boy than resident Indians

[ClickPress, Mon Dec 18 2006] Biranchi Das, guardian and coach of India’s marathon boy Budhia Singh, praised the efforts of the Dubai based Koohiji Group in living up to their promise of providing a trust fund for the young athlete. During the course of a telephone conversation he revealed that he will address a press conference tonight in India in order to draw attention to young Budhia Singh’s plight and urge people to take a lead from the example set by the Koohiji Group.

“It is ironic that the only support for Budhia has come from a patron outside India,” said Biranchi Das. “Several Indian corporations have hailed Budhia as a national treasure and pledged financial aid, but the only company that has actually kept their word is the Dubai based Koohiji Group, which is headed by an NRI.”

The Koohiji Group invited Budhia Singh and his coach Biranchi Das to Dubai in August to set up a trust fund worth Dh150,000 (INR1,827,000) which would contribute towards Budhia’s education, health and training needs. The funds were released by Koohiji Group in October following weeks of discussion with trustees and the Group’s financial and legal advisors.

“We wanted to structure the trust fund in manner that would be most beneficial to Budhia in the long term,” said SS Rajkumar, CEO and vice chairman of the Koohiji Group.

Budhia Singh is totally unaware of his financial situation but does understand he has found a benevolent patron in the Koohiji Group. According to Biranchi Das, little Budhia is eagerly looking forward to meeting Rajkumar again. “I like ‘Sir’,” says Budhia referring to Rajkumar. “When he comes to visit me I will give him a toy,” he said.


Based in Dubai, the Koohiji Group was established in 1985 with the objective of developing the markets of Iran and the UAE for international brands. Over the years, the Koohiji Group has developed into an efficient marketing operation with a diverse portfolio of products including telecommunication & office automation products, wireless communication products and HVAC equipment. Enhancing customer care activity, especially in the telecommunication area, is a major area of focus. Koohiji Group operates under five strategic business units - Komtell LLC (Telecommunication), Globalnet LLC (Wireless Communication Products), Technocare LLC (Customer Care), Digital City (Mobile Digital Entertainment Content) and Royal Gulf LLC (Air-conditioning).

Company: Matrix Public Relations, Dubai (UAE)

Contact Name: jagat rathore

Contact Email: jagat@matrixdubai.com

Contact Phone: +971 4 343 0888

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