British Airways launches its Premium Sale

British Airways has reduced its Club World business class and selected first class fares in its luxury flight and holiday sale, ending 6 July 2010.

Travellers can lie back and relax in the Club World fully flat beds, enjoy the luxury of First, or even benefit from the new flagship cabin that is currently being rolled out across the longhaul fleet. The airline recently announced an investment of £100 million in its flagship First brand drawing on its rich heritage to create an exclusive experience based on classic design and understated luxury.

Willie Walsh, British Airways' CEO, said: "Customers can take advantage of these great discounts with confidence. We recognise that some may be concerned about the possibility of future disruption but it is our intention to keep flying 100% of our longhaul operation throughout the coming months. We will keep the flag flying."

During the luxury flight and holiday sale, Club World fares have been reduced on long haul flights to places like Sharm el Sheikh and Montego Bay. Club Europe price reductions include short haul flights from London City to new routes Palma and Ibiza or Gatwick to Rome and Thessaloniki, and customers can save on first class flights to Barbados from Gatwick or Heathrow, as well as flights to Mauritius and Tokyo also included in the sale.

In addition to the savings customers can already make through ba.com's dynamic packaging option, which allows them to combine flights and hotels or flights and car hire, those looking for luxury holiday packages this summer can head to the 5* Carlisle Bay, Antigua where an unspoilt coast beckons sun worshipers and offers romantic strolls at sunset. Return business class flights and accommodation with breakfast are included. Alternatively a weekend in style is on offer at the 5* Le Parker Meridien, one of a number of luxury hotels in New York, including return business class flights and accommodation only.

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About British Airways:
British Airways plc offers a wide range of worldwide luxury destinations - holidays, hotels, flights, car rental and experiences. Customers can save time and money with ba.com when booking ATOL protected holiday packages, ATOL number is 5985. Passengers are offered added peace of mind to their holiday plans and the security of travelling with British Airways. British Airways plc constantly seeks to exceed customers' expectations, both in terms of the value for money and quality of the service provided.

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