Sportpost.com to become the largest sport specific video on demand site in the world

Sportpost.com, the new sports social media portal, has taken another giant step towards its goal of becoming the largest sport specific video on demand site in the world, after signing unique deals with the Football Association, and Europe's largest action sports portal, MPORA.com.

The media partnerships, unique to Sportpost.com, have been designed to give media and brand owners the ability to freely distribute premium sports content via their own video players that simply plug in to the Sportpost network. Media owners can engage with sports fans from all over the world whilst at the same time remaining in control of their own advertising revenue.

Peter Janes, Managing Director of Sportpost.com explained: "Previously, media owners would never share their content with each other, as they would lose the control and potentially the revenue associated. We are in talks with some of the world's largest media producers and our new independent distribution model is proving very attractive. For no cost we can give all sports media owners access to the platform to help build audiences and drive traffic and advertising revenue. In return, sports fans via sportpost have total access and choice to the best sports content around the world in one location."

Having only launched in March 2010, Sportpost.com has smashed forecasts, registering more than nine times the expected traffic numbers. The pioneering site encourages fans to 'share your sport with the world'. It combines the sports videos, blogs, news and debates from the world of sport into one central location. It also gives a voice to the superstars of world sport, with exclusive deals to publish personal sport blogs from athletes including 2010 Grand National winner, A.P. McCoy, Formula 1 driver Heikki Kovalainen and tennis stars Kim Clijsters, Caroline Wozniacki and Robin Soderling.

Already, just over two months since launch, brands including Nike Football, Red Bull, Monster Energy, UFC and Euroleague Basketball are running premium High Definition channels on Sportpost.com. A number of innovative partnerships have also been set-up, including a Ladbrokes-powered betting portal, and content agreements with over 150 different sources. The additional partnerships with the Football Association, and Europe's largest action sports portal, MPORA.com, will see Sportpost.com move towards becoming the largest sport specific video on demand site in the world, with the widest choice of football videos and ice hockey videos available.

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About Sportpost.com:
Sportpost.com is a pioneering, independent sports social media site combining the best videos, blogs, sport news and debates from the world of sport into one central location. Currently revolutionising the consumption of content amongst sport fans globally, the site allows users to create, promote and share the best sports content under the mantra 'share your sport with the world'. Sportpost.com also gives voice to the superstars of world sport, with exclusive deals to publish personal blogs from athletes like England rugby international James Haskell and 2009 US Open winner, Kim Clijsters; plus premium channels with High Definition content from brands like Nike Football and Red Bull; and innovative partnerships including a Ladbrokes-powered betting portal and a Brightcove online video platform. The site is completely independent and aims to work with athletes, brand owners and media partners to give sports fans access and choice.

Sportpost.com has attracted sports fans from 202 countries, with the UK, North America, and South East Asia providing the highest audiences. Testing demonstrated the site demographics to be male (over 80%) in the 18-30 bracket (over 70%). The majority are ABC1 (over 70%), university educated (over 50%) and almost all have high disposable incomes.

PR Contact
Peter Janes
Sportpost
1.10 The Plaza
535 Kings Road
Chelsea
London
SW10 0SZ
0203 0317440
www.Sportpost.com