British Airways launches new holidays campaign

British Airways has launched a new campaign to celebrate all the things people love about holidays, ahead of the summer holiday getaway.

Vibrant posters for the 'Hooray for Holidays' campaign featuring lilos, flip-flop tan lines and snorkels will be splashed across Gatwick and Heathrow airports from July 14.

British Airways' brand proposition and insight manager Abigail Comber, said: "We understand the excitement and anticipation of holidays and this campaign captures the mood. We want our customers to understand that British Airways is part of the experience and not just about getting there."

Thousands of flights and hotels are available on ba.com including city breaks with British Airways allowing customers to discover whole new worlds within fantastic cities worldwide. Try Lisbon for its alternative music scene, watch ancient customs come alive during Athen's theatre festival or go zany at Miami’s King Mangoi Strut parade. There are no hidden costs when booking a holiday with BA.

Customers can find bargains using the airline's dynamic package functionality on ba.com even for last minute bookings for example for holiday packages to Ibiza. This technology allows customers to buy flight and hotel or flight and car packages in one easy booking and provides BA with a strong proposition in the increasingly sophisticated and price conscious leisure travel market. With an increased choice of product, guaranteed price savings and greater flexibility in their holiday planning, more customers than ever before are choosing to book their holiday on ba.com.

Premium offers include Dubai or luxury holidays in the Maldives. Quality and attention to detail are exactly the 5 star qualities customers can expect to find from British Airways' luxury holidays. The airline recently launched its quarterly magazine, The Collection designed to showcase the most alluring long-haul and short-haul properties in the British Airways Prestige Collection.

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About British Airways:
British Airways plc offers a wide range of worldwide destinations - including holidays, hotels, flights, car hire and experiences. Customers can save time and money with ba.com when booking ATOL protected holiday packages, ATOL number is 5985. Passengers are offered added peace of mind to their holiday plans and the security of travelling with British Airways. British Airways plc constantly seeks to exceed customers' expectations, both in terms of the value for money and quality of the service provided.

For further British Airways / British Airways Holidays Ltd media information please contact:
Katja Cooper
Astral Towers
Betts Way
London Road
Crawley
RH10 9XA
01293 722513
www.ba.com