Paskill Stapleton & Lord Presents Strengthening Website Design for Adult Student Recruitment

With 90% of adults beginning their search for colleges or universities on the Internet, many college recruiters who attended the 2010 eduWeb Conference in Chicago at the end of July, found university marketing firm Paskill Stapleton & Lord’s seminar Strengthening Website Design for Adult Student Recruitment to be invaluable, especially in light of the growing trend of more adults pursuing higher education degrees.

Comments from the marketing and enrollment professionals who attended the eduWeb Conference seminar given by Jim Paskill, principal and creative director for Paskill Stapleton & Lord, included:

* "Great presentation! Useful information."
* "Thanks for offering a session on the adult/graduate student population."
* "Lots of good nuggets, almost too much."
* "Very good focused information – will help me to improve our institution’s adult learning website."

In response to comments like these and the strong attendance, the college marketing firm will offer a free, webinar version of this presentation on October 13, 2010.

"Because a school’s website is often the very first impression prospective adult students have of a college or university, if the website is not optimized for them, then the school’s messaging starts at a disadvantage," says Paskill. "Studies show that to attract more adult students, the websites have to be designed with them in mind."

Based on a university integrated marketing approach, the webinar is designed for marketing/enrollment professionals interested in enhancing the recruitment of adult students. It will cover the same material as the seminar given at the eduWeb Conference. Participants will learn about:

* The website’s crucial first impression
* Techniques to get and keep adults engaged
* Special attention for special adult groups
* Preparing for the mobile web

For more information or to register for this free webinar offered by Paskill, Stapleton & Lord, go to https://www1.gotomeeting.com/register/734866665

About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions, recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield MA. To learn more about their services, visit their website at http://www.psandl.com

Contact :
John Stapleton
Paskill Stapleton & Lord
One Roberts Avenue
Glenside, PA 19038-3497
215.572.7938
John@psandl.com
http://www.psandl.com