AGENCY.COM CELEBRATE 10TH ANNIVERSARY WITH NEW IDENTITY AND POSITIONING

LONDON – 11th February 2005 – Agency.com, one of the pioneering companies of the interactive marketing industry, celebrates their tenth anniversary since the company was incorporated on 10th February 1995 in New York.

To mark the anniversary, Agency.com is refreshing its appearance with the launch of a new brand identity designed by London-based branding specialist, Pentagram.

A new website will launch on www.agency.com from 11th February and is the first in a year-long programme of celebratory events for the agency.

The new logo will better reflect the creative nature of Agency.com and the agency’s repositioning as a Full Service Interactive Agency, following the merger between itraffic and Agency.com in October 2004 which saw itraffic become the interactive marketing arm of Agency.com.

David Eastman, Managing Director of Agency.com London, commented: "We’re very excited about the new branding but are aware that a new identity is not the brand itself, it’s merely a symbol for it. What’s important for us, and for our clients, is that the full integration of this agency will create something new; combining the best things about Agency.com and itraffic and that by the end of the year people will feel differently about the new Agency.com.

"The activities in the year ahead will be about fully defining our space in the market, opening up new areas of service and making our clients more successful. The sector is poised for massive growth and we intend to be in a prime position to capitalise on that."

As a full service interactive agency, Agency.com can create and manage the full spectrum of digital encounters that customers have with 21st century brands: from interactive advertising on the web, mobile, iTV, ATMs and plasma screens – integrated strategically and creatively with through-the-line campaigns – to e-commerce and e-service web site design and development, all supported by interactive contact strategies and loyalty programs.

The ability to handle all these interactive touchpoints ultimately leads to seamless integration and a cohesive customer journey.

The Anniversary comes hot on the heels of a great year for Agency.com. In 2004, Agency.com won 22 new clients and had over 40 award wins across the network, including Interactive Agency of the Year from B2B Magazine.

In the last twelve months, Agency.com London has taken on new accounts with award-winning projects for clients including NSPCC, Sainsbury’s Bank, Prince’s Drawing School, Sony PlayStation and the COI. In addition, relationships with existing clients such as British Airways, BT and Dulux, have consolidated and grown exponentially, with the above being the first three clients to take advantage of Agency.com’s full service interactive agency proposition.

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About AGENCY.COM:
Agency.com is a full service interactive agency. Since 1995 we have created effective interactive marketing campaigns together with world-class web sites. We help some of the world’s leading brands, including 3M, British Airways, British Telecom, eBay, Hewlett-Packard, T-Mobile and Visa, get and keep customers online. Part of the Omnicom network, our offices are in Amsterdam, Chicago, Dallas, London, New York and San Francisco. Or visit us at www.agency.com

In an interactive world you need an Agency.com.