Cruise Amour announces UK's biggest cruise giveaway

Cruise Amour, which brands itself as the Apple Mac of the cruise industry, is running a competition to win one of 50 free cruise holidays and over 200 cruise experiences, a prize fund believed to be the biggest ever offered by a cruise travel agency in the UK. The competition has been announced to coincide with the launch of company's brand new website.

Managing Director Tim Hurrell said: "We've invest heavily in building a website that puts the customer first, offering usability and feature enhancements never before seen in the cruise industry. We felt it fitting therefore, that the launch of possibly the UK's best cruise website should be marked with the UK's biggest and best Cruise Giveaway."

The new Cruise Amour website will be launched at the start of National Cruise Week aboard Celebrity Eclipse, the cruise ship that postponed its' pre-inauguration celebrations in order to rescue 2,200 British nationals stranded in Spain by the ash crisis last April.

When asked what makes the new website so much better than other cruise agency sites, Hurrell responded: "Most other sites are slow, difficult to navigate, presume knowledge and are fundamentally unreliable. Our focus on usability and innovation has enabled us to build a site that, unlike its competitors is packed full of relevant content, live booking data and is a joy to use."

One thing that is perhaps worth significant note, is the support Cruise Amour has received from its' Cruise Line partners, especially Royal Caribbean International & Celebrity Cruises.

David Chidley, key account manager, Royal Caribbean International, said, "We have been working with Cruise Amour and when they shared their web development plans with us it was clear that, although ambitious, their new website would raise the bar for all on-line agencies. Given the clear parity between Cruise Amour's target customer base and the RCCL products we jumped at the chance to get involved and have never looked back. As the relationship has developed we're seen firsthand how passionately Cruise Amour care about their customer and learnt that when it comes to on-line, Cruise Amour are certainly ones to watch".

To enter the draw to win a cruise, customers can visit the Cruise Amour website and answer three simple questions correctly.

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About Cruise Amour:
Cruise Amour is part of the Freedom Travel Group a subsidiary of Co-operative Travel. Specialising in selling cruise holidays, including Royal Caribbean cruises, Celebrity cruises and Caribbean cruises. Cruise Amour was started in December 2008 and is regarded as the "best in industry" when compared to other on-line cruise retailers. For more information about Cruise Amour, please visit the 'About Us' section of the company website.

PR Contact:
Tim Hurrell
Managing Director
1000 Lakeside
North Harbour
Portsmouth
PO6 3EZ
02393990036
www.cruiseamour.co.uk