Norcent Showcases 3 Expanded Lines of Digital Cameras at PMA Show

Norcent, a marketer of high-quality, value-oriented digital home entertainment products, will use the 2007 Photo Marketing AssociationÕs (PMA) Show to announce the expansion of their digital camera line-up. During the Sneak Peek press event in the South Hall of the Las Vegas Convention Center on Wednesday March 7th, 2007 Norcent will showcase their 3 lines of digital cameras.

"Due to the popularity of our first digital cameras with their stylish design, superb performance, and outstanding value, we have expanded our line-up to bring a new standard of excellence to amateur photographers," said Dennis Robinson, CFO of Norcent. "Our cameras are designed for the discerning consumer that will appreciate the fine details we have included, from their distinctive appearance to large screens, numerous features and NorcentÕs trademark exceptional consumer value. Whether you are buying your first digital camera or upgrading to a higher megapixel model, you will not have to compromise with a camera from Norcent.Ó

Xias High Design Slim Digital Cameras
Norcent announces their new Xias (pronounced K’-as) camera line featuring a unique, sleek and ergonomic high-end design that will satisfy even the most discriminating consumer. The Norcent Xias DCS-760 seven-megapixel digital camera has a stunning smoked charcoal metallic finish and captures image resolutions up to an amazing 3072 X 2304. In addition to a 3X optical and 4X digital zoom the DCS-760 features a large scratch-resistant, 2.5Ó LTPS TFT color LCD which makes reviewing shots or sharing them with others easy and enjoyable. The cameraÕs Lithium Ion, rechargeable battery eliminates the need for purchasing AA batteries. Additional storage is provided through an SD/MMC flash media card slot. The DCS-760 will be available this April for an ESP of $199. with an 8 MP DCS-860 and 10 MP DCS-1060 will follow in Q3 2007.
25 Series Compact Digital Cameras

The 25 Series cameraÕs body is an elegant silver color with a brushed metal finish and features a large, 2.5Ó scratch-resistant acrylic panel LCD display. The DCC-1025 offers exceptional image clarity and will capture high-resolution images up to 3648 X 2736 in a wide variety of light settings. The DCC-725 will capture high-resolution images up to 2832 X 2124. A 3X optical zoom and 4X digital zoom are included for crisp, clear distance photos. The DCC-725 and DCC-1025 have 16MB and 32MB of internal flash memory respectively and are compatible with external flash storage media (SD/MMC card slot). The DCC-1025 will be available in April 2007 for an ESP of $179. and the DCC-725 will be available in June 2007 for an ESP of $129.

50 Series Slim Digital Cameras
The new 50 Series digital cameras will offer a large scratch-resistant, 3Ó color LCD screen, 3X optical/4X digital zoom, Face Detection and Anti-Shake Reduction features that make taking and sharing crisp, detailed shots simple. The DCS-1050 10-megapixel camera and DCS-850 eight megapixel camera will feature awe-inspiring ultra-high resolution images. To maximize the number of high resolution photos that can be stored on a single card, the new 50 series will utilize the latest ultra high capacity SDHC memory cards. The new 50 series will also feature an all metal body casing in multiple colors including black, silver, and pink when they arrive during the 3rd quarter of 2007.
Common Features

A six-mode white balance function (daylight, cloudy, tungsten, fluorescent H and L, and custom) automatically determines the color temperature of the light and adjusts accordingly. Also included in all models is a movie mode that captures video clips. Other common benefits that all Norcent digital cameras have include: a five-mode built-in flash; numerous still photo modes; multiple focus settings; multi-setting self-timer; up to 30-second voice memo capability for both still images and video clips; and, assorted photo special effects.

About Norcent
Norcent is a worldwide, award winning consumer electronics manufacturer dedicated to bringing the latest in high-tech digital technology to the mainstream consumer market. Norcent's ability to leverage the most competitive ISO certified manufacturing facilities allows it to provide cutting-edge digital products to consumers at the best overall value. For more information please visit www.norcent.net or send an email to info@norcent.net.

- 30 -



PR Contact:
Susan van Barneveld
Antarra Communications
(714) 891-3660
Cell (526) 688-8621
svanbarn@antarra.com


All products/services and trademarks mentioned in this release are the properties of their respective companies. (c)2007 Norcent Technology, Inc. All rights reserved.