Earthbound Media Group Wins ADDY Award
EMG Takes Home Silver for 45-Second Flash Animation Featuring Agency’s Services
[ClickPress, Thu Apr 12 2007] Earthbound Media Group celebrated its contributions to the world of advertising with its ADDY Award win Saturday night. Awarded a Silver ADDY for the 45-second flash welcome to its own web site (www.earthboundmediagroup.com), EMG is thrilled to be recognized for its distinctive blend of innovation and creativity.
The 2007 Orange County ADDY Awards dinner and presentation was held at Soka University on Saturday, March 31, and showcased almost 500 entries representing the best of Orange County’s television, direct marketing, collateral, print, and interactive advertising. EMG won its Silver ADDY in the Elements of Advertising category within the sub-category of Animation or Special Effects, Internet.
“Developing promotional media for one’s own agency can sometimes be a challenge,” Damien S. Navarro, Principal and Vice President of Business Development for EMG explained. “I can’t tell you how exciting it was to hear that what we thought of as simply a creative expression of our core competencies was ultimately awarded something as prestigious as an ADDY.”
Developed last spring to promote EMG’s services and facilities using Macromedia Flash using a low-bandwidth method, the 45-second “fly-through” flash intro was produced, photographed, edited and animated by Dave Donaldson with text graphics and concept by Robert Winston Dorsey. The flash animation was created from frames of still digital photography that were shot in EMG’s Irvine offices featuring EMG team members before being compiled and animated in Adobe® After Effects.
“The project has been an absolute success!” Dr. Blaine Behringer, EMG Principal and Executive Producer confirmed. “Once it was deployed, we tracked increased visits to our facilities pages and our services pages, not to mention the multiple client requests to create similar ‘fly-throughs’ for their web sites.”
“I am excited to have been recognized for this interactive promotional award from among Orange County’s competitive landscape,” Behringer continued. “EMG is actively growing and recruiting fresh and innovative team members, and our work shows it."
About Earthbound Media Group
Earthbound Media Group (EMG), a cross-media and creative communications agency, offers award-winning marketing solutions, eBusiness consulting, enterprise-level Web strategies, dynamic 1:1 personalized publications, stunning film production, and interactive services. We have had enormous impact on a diversity of industries, including higher education, commercial, healthcare, retail, and non-profit based organizations. Our outcomes are real-world solutions that not only meet the expectations of our clients, but hopefully, exceed them.
About the ADDY Awards
Sponsored by the American Advertising Federation (AAF), the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With 60,000 entries, the ADDY Awards are the nation's largest advertising competition. The competition begins at the local level with over 200 AAF member clubs around the country. The local winners proceed to district competitions, and those winners proceed to the national finals. Proceeds from the ADDY Awards program, on all levels of competition, go back into the industry through the work of the AAF and its members, especially in the areas of advertising education and public service advertising.