SUMO AND FOOTBALL TOP IN JAPAN

Sumo and Football are the most covered sports on Japanese television. Data from Sports Marketing Surveys shows that in 2004/2005 these two sports took 30% share of sports broadcast on TV.

American sports such as Baseball and American Football followed these sports and the Summer Olympics in Athens was No.3 in the table.

European Football and other international matches were featuring heavily, in some instances at the expense of the domestic J-League – Manchester United, Chelsea and Real Madrid are sometimes better known than Jubilo Iwata and Yokohama F Marinos.

Sumo on the other hand is a purely domestic sport with the audience profiles made up of male, middle class, business men.

In volume terms compared with the UK, Japan TV shows 386,000 minutes of sport in a year, whereas UK TV shows 2,000,000 – nearly six times as much.

The population in the UK is 57 million but Japan has a population of 170 million.

For more information contact:
Nigel Geach
Sports Marketing Surveys Ltd
Tel: +44 1932 350600
Email: nigelg@sportsmarketingsurveys.com

www.sportsmarketingsurveys.com

Editor’s Notes:

Sports Marketing Surveys Ltd – is one of the world’s leading sponsorship and sports research agencies. Established in 1984, Sports Marketing Surveys is entirely independent with over 20 years experience in the industry. The company has its headquarters in the UK and through its network of international offices provides multi-country research to sponsors, rights holders, federations, sports goods manufacturers and those wanting information on the industry.