NEW GLOBAL SAILING RESEARCH TRACKER LAUNCHED

In response to the growing demand for up to date and global information on the sailing market, Sports Marketing Surveys, the specialist independent sports research agency, has launched a new service - SailTrack.

Sponsors committed over US$230m to sailing in 2004*, a 30% increase on the previous year, on all levels from grass roots to global challenges. Recent data has shown that the sport is reaching a much wider audience as it shifts focus from purely sailing to more experiential events.

Three waves of research will be conducted for SailTrack during 2005 and 2006 amongst both sailing enthusiasts and sports fans covering key markets – Europe Middle East & Africa (EMEA), Asia Pacific and the Americas. Reports will be available providing information on interest levels, knowledge of events, awareness of sponsors and image of sailing. In addition clients will be able to add their own exclusive questions to gain feedback on their event or sponsorship.

This cost effective programme of research is a unique opportunity to better understand the reach and diversity of this fast growing sport and experience.