ExpoCall Launches Voice Marketing Solutions for Trade Show and Convention Industry

SAN CLEMENTE, Calif., August 29, 2005 — ExpoCall today launched its flagship voice marketing solutions for the trade show and convention industry. Voice marketing for this industry is the practice of leaving scripted, informational messages on the voice mail of targeted audiences, such as show attendees or association members. The messages can be sent as stand alone or integrated into existing direct mail or e-mail campaigns to increase their effectiveness.

"The focus of ExpoCall is to provide a high return on investment for trade show and association organizers," said John Tisdale, chief executive officer, ExpoCall. "By giving organizers a better way to market their events and reach their target audiences more cost-effectively and with higher results, we are helping to contribute to the success of this industry."

Tisdale is known for his success as the former director of marketing for ListeNation Corp., where he introduced voice broadcast marketing to mainstream use by several Tradeshow Week 200 and Fastest 50 shows. For his efforts, Tisdale was awarded the 2004 Innovation Award from Trade Show Executive Magazine as well as the 2004 Rookie of the Year — Supplier for the International Association of Exhibition Management (IAEM).

About ExpoCall
ExpoCall, an innovative marketing partner to the trade show and convention industry, offers premier service, consultation and implementation of voice-marketing campaigns. Its services give show managers cost-effective ways to reach target audiences with time-sensitive information about upcoming events or shows. ExpoCall's services include database preparation, script consultation, message recording and high-delivery rates.

For more information, visit www.expocall.com or call 1 (866) 454-3976.