New hi-tech threatening to revolutionize traditional shop-window displays and even replace neon sign

Los Angeles - An exciting new hi-tech display system from Europe is now available in the US for the first time, threatening to revolutionize traditional shop-window displays and even replace neon signs and standard video screens.

If getting the publics attention is the name of the game, color video displays that appear to hang in mid-air should do the trick. Banners and printed display ads will now have to compete with cost-effective moving video images in their place. Not only does the new display system catch the eye, but it also allows advertisers to put across their message more effectively.

The new, patented concept has been used with blazing success in Europe by MTV France, Adidas, Vodaphone and Ecco footwear amongst others.

An effective attention-grabber, VideoLogoâ projects color video images onto a company logo lasered out of a thin sheet of specially formatted material, making the screen very light, durable and weatherproof for outdoor use. This does away with the need for an expensive monitor screen, so end users are able to project razor-sharp video images both onto a company logo as well as onto a screen of any shape or proportion. When the images are projected onto the screen, the naked eye sees only the projected images, and the screen becomes effectively invisible.

Since the screen is so light, it can easily be suspended in the air in shop windows, malls, supermarkets, airports, cinemas, subway stations, busy intersections - practically anywhere that the public passes. Advertisers will be able to exploit new, formerly unusable spaces to display free-floating ads and video footage.

Existing advertising footage can be adapted for the new screen, or specific material can be created for the display. The creative possibilities of this new system are endless, and broaden the scope of advertisers to reach a wider public.

The video footage is displayed on the logo and can be looped for endless display, and can easily be updated as and when the advertisers wish to change their message - for different campaigns or seasonal changes. The video information is transmitted digitally to the projector, allowing for quick and easy changes of information, as well as providing a cost-effective and maintenance-free system.

For sales and further information on VideoLogoâ please contact:

Seven Pictures, 6072 Franklin Ave, Los Angeles, CA 90028, United States, phone (323) 462 0987, email VideoLogo@SevenPictures.com. Web http://www.sevenpictures.com/videologo