Tap Into The Great Minds of Online Marketing

In spite of $5.5 billion in e-commerce sales before the millennium, an increase of 500 percent in online stores, and projections of $40 billion in online sales during the next five years, e-commerce remains confusing and frustrating for many entrepreneurs and small business owners. While some have found online marketing success, many fail to achieve sales and end up going out of business.
Because the average person is exposed to more than 3,500 marketing messages a day, it is clear that success in sales requires business owners to implement innovative strategies that connect consumers to their marketing message. Creating an online presence is one of the solutions, and Mitch Meyerson’s new book, Success Secrets of the Online Marketing Superstars, takes the guesswork out of the challenge.
Author and CEO Mitch Meyerson has been a winner with online marketing through a variety of ventures, including his company Guerrilla Marketing Coach. His formula for success has been to learn from the top professionals in the field. In his book, Success Secrets of the Online Marketing Superstars ($22.95, Dearborn Trade Publishing, July 2005), Meyerson has compiled the advice of the top marketers in the history of the internet to help other business owners and entrepreneurs learn how to leverage this important marketing tool. He covers a variety of topics, including:
• Proven strategies for generating traffic to web sites
• Advantages of online vs. offline marketing, especially for businesses on tight budgets
• The Essential elements of a profit producing web site
• How to use pay per click advertising to maximum effect
• The role of affiliate programs in driving traffic and sales
• What you need to know about the perils and pitfalls of internet marketing
Success Secrets of the Online Marketing Superstars captures advice from well-known e-commerce pioneers such as Mark Victor Hansen, Jay Conrad Levinson and Robert Allen. Written in a very personal style, the book is comparable to a compilation of one-on-one conversations with more than 20 online marketing millionaires. The variety of strategies covered in its chapters offer solutions for any business or marketing professional interested in developing, maintaining or improving their online presence.
Mitch Meyerson is an internationally recognized expert in business development and personal growth. He has trained more than 18,000 small business owners and entrepreneurs in online marketing strategies and techniques, and more than 40,000 business owners around the world read his weekly marketing e-newsletter. Meyerson has been featured on "The Oprah Winfrey Show," the Washington Post, the Chicago Tribune, the Los Angeles Times and many other media outlets.
Success Secrets of the Online Marketing Superstars, ($22.95, 304 pages, paperback, ISBN 1-4195-0501-7) will be available soon at neighborhood and online booksellers or by calling 800-245-2665.
Dearborn Trade Publishing, a Kaplan Professional Company, is the nation’s premier trainer and information provider for business and financial leaders committed to profiting from breakthrough ideas. Kaplan Professional provides licensing and continuing education training, certification, professional development courses, and compliance tracking for financial services, legal, IT, and real estate professionals and corporations. Kaplan Professional is a unit of Kaplan, Inc., a wholly owned subsidiary of The Washington Post Company (NYSE: WPO).